At the height of the pandemic, online communication took precedence over in-person interactions. During isolating times, consumers gravitated toward digital and social platforms to connect with family and friends and used social media to share personal content for all to see. Now, the presence of user-generated content continues to grow, and as of 2020, 45% of all US internet users have posted pictures or shared videos on their social media accounts.
With this, it is clear that online content is being generated and consumed on a consistent basis, and customers are now being exposed to an abundance of new and potentially unsafe content by simply logging online. To protect consumers, and establish a safe online environment, companies must work to prioritize content security.
By leveraging content moderation, companies can effectively avoid the evident risks that unsafe content poses and actively protect their customers against harmful online behaviors. As individuals continue to spend more of their time online, companies must take these risks seriously to build valuable, long-term customer relationships.
This report will uncover:
- Leading benefits of content security in establishing customer trust and cultivating meaningful brand identities
- Top solutions to monitor and moderate content to build a safer online environment for users
- Ways to empower content moderators and proactively support your front-line