Check out the latest State of the CX Report
Top 5 Takeaways for the ANZ Market: The Global State of CX 2025

1. AI Becomes Business-Critical AI and automation have moved beyond pilots — ANZ organisations are now deploying them at scale to enhance self-service, efficiency, and personalisation.
2. Data Drives Trust Customer experience success in 2025 relies on clean, connected, and compliant data. Strong data governance is key to earning customer trust in Australia’s privacy-focused market.
3. CX Budgets Focus on Automation ROI - Investment priorities centre on AI, machine learning, and workflow automation to boost productivity and deliver measurable CX returns.
4. Customers Expect Speed with Substance Australian consumers demand fast, frictionless, and ethical experiences — valuing transparency and sustainability as much as convenience.
5. CX Strategy Equals Business Growth Top CX leaders directly link customer initiatives to retention, loyalty, and revenue growth — proving the commercial impact of experience design.