Sarvesh Jerath

COO Data GMZ

CCWinter Day One: Wednesday, August 13

11:40 AM IDG A | Rethinking Contact Centre KPIs: The Process Mining Advantage

In a world where traditional dashboards only tell part of the story, contact centres are reimagining how they measure success. Process mining offers a deeper, data driven view of actual workflows revealing the hidden inefficiencies, broken journeys, and performance gaps that traditional metrics often miss. By mapping every interaction as it truly happens, contact centres can go beyond surface level KPIs to drive smarter decisions, boost operational efficiency, provide personalised learning to agents and deliver better customer experiences.

Check out the incredible speaker line-up to see who will be joining Sarvesh.

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