Melissa Felder

Companies across industries find themselves sitting on mountains of customer data but don't quite know how to translate it into actionable strategies or where to start. This cross-industry panel will explore how leading organizations are leveraging data to identify key audience segments and craft personas that inform marketing, product design, and CX strategies. Learn how to unlock the full potential of your data, enhance personalization, and deliver experiences that resonate with diverse audiences. Whether you’re optimizing existing efforts or starting from scratch, you'll leave with practical insights to refine your approach.

Data-Driven Segmentation: Learn how to leverage advanced analytics to identify precise customer segments.

User Persona Development: Discover techniques for creating dynamic, actionable user personas that reflect real customer behaviors.

Strategic Alignment: Explore ways to integrate segmentation and personas into CX strategies to enhance personalization and maximize impact.