Stuart Dunleavy

This presentation will explore the strategic integration of digital tools within AT&T's operations, emphasizing the importance of maintaining a customer-centric approach throughout the transformation journey. Staurt will delve into the innovative digital solutions employed by AT&T to enhance the customer experience, discussing how these tools are not just technological advancements but essential elements in fostering meaningful and customer-focused interactions. Through real-world examples and case studies, the presentation aims to showcase how AT&T successfully navigates the evolving digital landscape while keeping the customer at the forefront of its operations. Participants will gain insights into the delicate balance between technological innovation and preserving a customer-centric ethos, ensuring a seamless and satisfying experience for AT&T's diverse customer base.

Data and measuring tools are the cornerstones of successful CX strategies, with the potential to drive financial success for businesses. In this talk, we explore how to leverage data and measuring tools to enhance customer experiences and boost your bottom line. Dive into the world of customer journey analytics, NPS scores, and predictive modeling, and learn how to transform customer insights into actionable strategies. Discover the ROI of implementing these tools and strategies and the long-term financial benefits of prioritizing CX. Join us to unlock the secrets to using data and measuring tools effectively in the CX industry, helping you achieve financial success while delighting your customers. Moderated by Donna Reed, Chief Revenue Officer, InteLogix