The Ownership Quotient; Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

This one-hour webinar informs, inspires and challenges your thinking about what it takes to outperform your competitors in this tough and tumble competitive environment. Based on 2 years of research, this new book published by Harvard Business Press looks at the findings from studying service profit chain leading firms such as Wegmans Food Markets, Harrah's Entertainment, SAS and others that have built extraordinary levels of ownership for their brands from both customers and employees. You will learn about how they design their strategies, engage their customers and employees in unique ways and shape a company culture that is the envy of their respective industries.

Joe Wheeler, co-author of The Ownership Quotient and Executive Director of The Service Profit Chain Institute will be our guide and facilitator as we learn about the keys for achieving "unbeatable" competitive advantage using the service profit chain.

In an hour, you will learn:

• Building Ownership into Your Strategy
• Put Customers to Work
• Boost Your Employee OQ
• Build a Strong and Adaptable Ownership Culture

Presenters:

Joe Wheeler
Executive Director
The Service Profit Chain Institute

Host:

Cameron Karr
Vice President of Marketing
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