5 Ways to Simplify the Customer Experience
Customer service is supposed to be easy. It is supposed to be painless. It is supposed to help customers.
Unfortunately, far too many organizations are producing harmfully difficult customer experiences that force customers to devote excessive time and effort in exchange for minimal reward.
If left unaddressed, these complicated support environments—defined by multiple transfers, dead-end calls, impersonal agent interactions and disjointed communication across channels – will damage customer loyalty and send customers to competitors. If simplified, however, businesses will win commitments from customers. They will inspire repurchasing, advocacy on social media and the lasting loyalty that defines business success.
This complimentary webinar, featuring speakers from 8x8, Zendesk and Buildium, will reveal five ways to simplify the customer experience:
- Integrate your channels to create a seamless, hassle-free experience across the entire customer support lifecycle.
- Improve call routing to assure customers get to the right agent – right away.
- Incorporate contact center applications and infrastructure—with a mind for scalability—so that agents and managers can leverage internal and external resources.
- Optimize personalized customer data management so that agents are empowered to deliver service of specific value to each specific caller and improve relationships.
- Better establish and manage historical feedback, behavioral data and support inquiries to improve the efficacy of each interaction and make sweeping process improvements.
Presenters:
Brett Kratchman
Sales and Support Operations Lead
Buildium
Sary Stefanki
Director, Global Customer Services
Zendesk
Max Ball
Product Marketing
8x8
