Keep Your Customers Close with Loyalty
Customer Loyalty is at the heart of an effective customer-centric strategy. Driving customer retention by identifying your best customers and increasing customer satisfaction is always smart business. Swedish Rail aimed to be a more profitable, modern, and customer centric organization through the launch of a customer loyalty program utilizing consumer insight and rewarding preferred customer behavior. Through this innovative and award winning approach, they were able to deliver rational and emotional benefits to the right customers, and monitor performance of these initiatives.
By successfully changing the corporate culture at all levels of the business, customers are placed at the heart of all decisions and activities throughout the company. They leveraged customer focus and the voice of the customer to drive strategic, tactical, operational, and situational decisions. As a result, Swedish Rail has obtained over 400,000 customers with an increase in average revenue per customer, and 25% of revenue is tracked back to these customer loyalty programs!
By attending our free webinar case study of Swedish Rail’s customer loyalty initiative, you’ll come away with:
- Best practices of multi-channel customer loyalty management that improve the overall customer experience and lifetime value
- How to use customer data to maximize customer insight at strategic, tactical, operational and situational levels
- How to craft innovative, timely customer loyalty programs that use VOC to deliver more relevant promotions and customer communication
- How to integrate partners more effectively into the customer loyalty process to boost loyalty program results
- Considerations when choosing the right customer relationship management (CRM) Application
Presenters:
Claes Lindholtz
Director Customer Program and Customer Analysis
Swedish Rail
Host:
Natalie Kouzeleas
Senior Director Marketing & Loyalty Solutions EMEA
Oracle
