Inside Out Experience Design: Break the Rules of Customer Centricity and Succeed!
Typically, being "customer-centric" is viewed as a process that places customers at the center of everything. But what happens if you take a different view and place your employees at the center of your customer experience design strategy?
Instead of following the traditional "marketing" approach - where customer insights and branding are used as the launch platform for redefining an organization’s customer experience - learn how one customer-centric organization significantly improved customer satisfaction, loyalty, and the bottom line, by taking a unique “inside out” approach to customer experience design.
In this webinar, learn how to implement a successful customer experience strategy by creating a customer-centric culture within your organization, which has been proven to produce immediate and measurable results.
Learn:
- What customer centricity should look like on the inside of an organization - and from the customers’ point of view
- Strategies for creating a customer-centric culture within your organization
- The pitfalls of not approaching customer centricity from the inside out
- Key steps to implementing and sustaining a culture of customer centricity within your organization
For additional learning resources on Customer Experience download the 'Customer Centricity Begins At Home' whitepaper: https://www.customermanagementiq.com/people-management/white-papers/customer-centricity-begins-at-home
Presenters:
Jerilyn MacLaren-Hall
Experience Design Strategist
MISI
Linda Moore
Executive Director
Morris Museum
