Leveraging the Voice of the Customer to Navigate the Direction of Your Business
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The insight into consumer behavior and consumer targeting has taken a refined approach in recent history. Market leaders will provide you with consumer segmentation best practices, new ways of customer engagement and teach you ideas to leverage benchmarking to improve your market position.
Join us for this panel discussion on the Voice of the Customer and hear how top marketing experts are:
- Reducing operational costs by using VOC data to coach/manage teams
- Determining root cause of customer dissatisfaction with segmentation analysis
- Motivating change by tying employee compensation to targets/benchmarks
- Managing marketing spend and target the right customers
- How to fine tune performance targets by segment
Presenters:
Sheri Teodoru
CEO
CFI Group
Cameron Karr
Vice President of Marketing
Market Tools
Host:
Gregory Reeves
Technical Support Manager
CompuCom Systems, Inc.
We respect your privacy, by clicking ‘Watch On Demand’ you agree to receive our e-newsletter, including information on Podcasts, Webinars, event discounts and online learning opportunities. For further information on how we process and monitor your personal data click here. You can unsubscribe at anytime.
