Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?

New Data on Consumer Behavior Shatters the Hype Over Facebook and Twitter

As investment into social CRM moves towards the billion-dollar threshold, customer service representatives simply cannot afford to ignore a pressing question:  Does the hype and focus placed on social media translate into real business value?

A  sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.  It reveals why customers are really using social media, significantly calling into question the notion that they are demanding customer service over Facebook and Twitter.

Join us in this free webinar, which will reveal the ground-breaking data and assure your social media strategy is based on fact and proven ROI opportunity, rather than on blind faith:

• What does the hard data say on how customers are truly using online and social media and how companies should truly go about engaging their audience on the web?
• What online channel do customers actually prefer for customer service, and how can your organization capitalize on the opportunity?
• How can you best align your resources to successfully engage customers in their preferred online channels?
   

Presenters:

David Lloyd
CEO
IntelliResponse