From Insights to Marketing Opportunities: Targeting Consumers from Boomers to Millennials to Kids
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Join GfK MRI for this webinar, where we’ll take a close look at a hypothetical American family to offer insights into every generational group, based on the Survey of the American Consumer, TeenMark and the American Kids Study. A broad range of marketing categories will be covered, including Nutrition, Green Issues, Tablets, Social Media, Mobile and Internet. Each insight will highlight opportunities for marketers to target these key segments of the U.S. population.
- Steve, Father, Age 45-54, Boomer
- Pam, Mother, Age 35-44, GenXer
- John, Grandpa: Age 65+, Pre-Boomer
- Kayla, Age 18-24, Millennial
- Matt, Age 12-17
- Bridget, Age 6-11
Presenters:
Susan Nunez
AVP, Business Development
GfK MRI
We respect your privacy, by clicking ‘Watch On Demand’ you agree to receive our e-newsletter, including information on Podcasts, Webinars, event discounts and online learning opportunities. For further information on how we process and monitor your personal data click here. You can unsubscribe at anytime.
