From Insights to Marketing Opportunities: Targeting Consumers from Boomers to Millennials to Kids
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Join GfK MRI for this webinar, where we’ll take a close look at a hypothetical American family to offer insights into every generational group, based on the Survey of the American Consumer, TeenMark and the American Kids Study. A broad range of marketing categories will be covered, including Nutrition, Green Issues, Tablets, Social Media, Mobile and Internet. Each insight will highlight opportunities for marketers to target these key segments of the U.S. population.
- Steve, Father, Age 45-54, Boomer
- Pam, Mother, Age 35-44, GenXer
- John, Grandpa: Age 65+, Pre-Boomer
- Kayla, Age 18-24, Millennial
- Matt, Age 12-17
- Bridget, Age 6-11
Presenters:
Susan Nunez
AVP, Business Development
GfK MRI
We respect your privacy, by clicking ‘Watch On-Demand’ you agree to having your details passed onto the sponsors who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.
