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Webinar: Mobile Customer Support Dos and Don'ts

This webinar will take place on:
October 01, 2020
02:00 PM - 03:00 PM EST

Today’s mobile users expect support to be delivered directly in an app and for the interaction to respect their time. Most brands, however, fail to meet these expectations. When this happens, users often turn to a competing app. Churn rates are high and loyalty is fleeting.

So how do you keep up? Join Michael Khalili, Director of Product Marketing for Helpshift, and Brian Cantor, Principal Analyst for CCW, to learn key best practices for delivering better mobile support.

Join the webinar to learn:

  • Key support challenges for mobile apps
  • How to deliver a better in-app experience to delight your users
  • The role of automation in mobile support
  • Ideal engagement models between support, product and engineering teams


Michael Khalili
Director of Product Marketing
Brian Cantor
Principal Analyst & CCW Digital Director
Customer Management Practice

Brian Cantor is the Principal Analyst for the Customer Management Practice. In his role, Brian leads all customer experience, contact center, technology and employee engagement research initiatives. Citing this proprietary research, Brian authors CMP’s series of market studies and special reports. Additionally, he serves as managing editor and director for CCW Digital, which is the largest web publication and community for customer experience professionals. CCW Digital’s articles, commentaries, infographics, executive interviews, webinars and online events reach a community of over 200,000.

A frequent speaker at industry events, Brian also advises and coaches Fortune 500 companies and technology leaders on their customer experience, brand development and go-to-market strategies.

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