Driving Business Success from Social Media

Implementing best practices and benchmarks to maximize ROI from your social media strategy

With customer management budgets still tight, internal resources still limited and concerns over the legal and reputational risks associated with social CRM still lingering, venturing into social media merely to be trendy is no longer sufficient.

Today’s business climate effectively requires participation in social media, but pressure is increasingly mounting to implement a strategy that demonstrates a true return from investment into the space.

As you approach entry into such unchartered territory, how will you make the business case for the social CRM investment you know will drive your organization to new heights?

The difficulty of justifying an extensive social media strategy to C-level management is not in question, but fortunately for your organization, so much corporate skepticism about social media and its lack of measurability is based on myths.

These myths and reservations must not deter your effort to find success in the social media universe.

Leading organizations are pursuing strategies to make social CRM simultaneously more cost-effective and value-driven.  They are also unmasking new revenue channels for their organizations and installing the benchmarks needed to assure the success continues.

Join this panel webinar, featuring industry experts from Qwest, Best Buy and Thumbplay, to sharpen your ability to capitalize on opportunities in social media:

• Identify and implement social CRM benchmarks to successfully measure the ROI of your social media strategy
• Maximize the use of free and inexpensive offerings like TweetDeck and Google Alerts to effectively identify and engage those customers who have already “gone social” with conversation about your organization
• Leverage your internal staff and resources to create a cost-effective social networking effort with employees who already understand and espouse the company culture
• Pinpoint outreach efforts at disgruntled customers to turn “negative Tweeters” into company advocates

Panelists:

Joshua “Sipp” Sippola, TalkToQwest Team Lead & Social Media Strategist, Qwest
Gina Debogovich, Senior Manager, Communities, Best Buy
Michael Biondo, Vice President, Customer Operations, Thumbplay

Host:

Gina Scanlon
Editor at Customer Management IQ
IQPC