Managing Your Brand’s Customer Service Reputation on Social Media
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Customer service on social media can no longer be viewed as a passing fad or a marketing distraction. With brand service being secretly monitored and then publicly reported on by the likes of Nielsen and STELLAService, and social customers skewering businesses and organizations for PR or service gaffes as they happen, organizations of all sizes should be prepared to not only follow customer conversations, but to respond to them as soon as they occur.
This webinar, featuring Parature Customer Service Software Chairman and Co-founder, Duke Chung, presents an informative look at:
- The Voice of the Customer (VoC) on Social Media
- Why customers specifically turn to social media for service and communication
- What to listen for when monitoring social conversations about your brand
- Syncing social customer service with your other channels
- And best practices for communicating with customers on this very public channel.
Presenters:
Meghan Morelli
Community Manager
Colangelo
Duke Chung
Co-Founder
Parature
We respect your privacy, by clicking ‘Watch On-Demand’ you agree to having your details passed onto the sponsors who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.
