How to Serve the Millennial Customer: Google & TELUS Share Insights
Providing customer service to Millennials has its challenges. The generation born 1980–2000 has grown up in a connected world and is renowned for their social-media savvy and exceptional multi-tasking. Their digital coolness comes with a few labels including: impatient, demanding, and seekers of instant gratification. For many companies, the Millennial Generation is a game-changing force.
On the front end, should their unique attitude change how companies roll out customer service? On the back end, is IT stuck when it comes to serving this highly-wired community? What do Millennials expect and how can companies better respond? Join us for a 60-minute webinar with industry experts from TELUS International – a provider of global contact center services, and Google Apps for Business – building a better web for business.
- Characteristics of the Millennial customer and what matters to them
- How new tools (chat, mobile, social media) compare to old (email, voice)
- How to serve this mash-up generation better (including relevant customer service training!)
- The Google view – the IT demands put on businesses to serve this highly-wired generation
- How enterprises can adapt to support the “any-place, any-team, any-time, any-device” expectation
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How to set up your company to meet Millennial needs
Presenters:
Peter "Scotch" Scocimara
Director, Global Enterprise Support
Guillermo Valiente
Executive Director
TELUS International
