VOC TV Presents: The New Small
For this episode of Voice of the Customer Television, CMIQ interviews Phil Simon, author of The New Small: How a New Breed of Business is Harnessing the Power of Emerging Technologies.
The interview covers a variety of issues addressed in Simon's book, such as why consumers are becoming more demanding, and expect more in today's market. Simon also discusses the importance of jumping on board social media, and gives some pointers on emerging technologies your business can utilize, such as Sugar CRM. He also advises against measuring ROI of social media right away as it can be tricky, and takes patience.
Find out more about Phil Simon and his book.
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