marketing
How Stanley Leveraged Customer Engagement to Become the Most Loved Product of 2023
January 11 by Brooke LynchThe Stanley cup has taken over. Take a quick scroll on social media and you’ll spot the sizable water bottle featured almost ubiquitously. Here we break down the rise of Stanley in 2024 and share some...
According To The Internet, Twitter X Is A Recipe For Branding And CX Disaster
July 24 by Wandy Felicita OrtizTwitter users opening the social media platform today are being met with an unsurprising but sudden change: after 17 years the brand’s iconic blue bird is no longer.
Are Tequila Brands Missing The Mark When It Comes To CX On Cinco De Mayo? Taking A Shot At The Marketing And History of Mexican Liquor in The U.S.
May 05 by Wandy Felicita OrtizA tequila brand that speaks to senses of longing and creates an air of exclusivity might just be the customer experience some consumers are looking for.
National Pet Day: Are Brands Appealing To Concerned Animal Owners, Or Taking Advantage Of Them?
April 11 by Wandy Felicita OrtizAs customers, we want to align ourselves with brands we can trust, organizations who understand our lived experience, and products that are not detrimental to us or our loved ones–pets included. Howev...
A Day In The CX Life With CCW Digital: Meet Veronica Saron, Tech Marketing Leader
March 31 by Wandy Felicita OrtizIn this daily log we meet tech marketer Veronica Saron, who over the course of her career has touched on everything from gaming to crypto, the metaverse and AI. She led the team that grew Pokémon GO i...
When It Comes To The Customer Journey, This Year’s Super Bowl Commercials Prove That Customers Want Someone–Or Something–They Can Relate To
February 13 by Wandy Felicita OrtizCustomers want a customized journey that feels personal to them, and that journey doesn't just begin when they log onto a website or make a phone call. It starts well beforehand, and for some customer...
Your Company Could Be Losing More Opportunities For Growth Than You Realize, Thanks To Your Own Customers
July 19 by Wandy Felicita OrtizWhile brand marketing, messaging, social advocacy, culture and community can all impact buyer behavior, there is one other key factor that will likely dictate customer choices: another customer.
Customer Experience During Pride Month: Was Yours All-Inclusive, Or Exceptionally Exclusionary?
July 07 by Wandy Felicita OrtizIdeally, we want for our customer experience to be gender-inclusive. But when the customer service technology we develop or invest in does not do that, companies fail to make good on their promise of...
Thought Customer Service At The Beginning Of The Pandemic Was Rough? Just Wait For The Busiest (Digital) Holiday Season In History
October 02 by CCW DigitalWe know that customer experience has gone digital, e-commerce trends have been expedited, remote work has increased digital communication - but most importantly, consumers are beginning to demand more...
Facebook's Virtual Reality Is A New Outlook On Marketing (And Customer Service)
September 02 by CCW Digital“Facebook Horizon may create a shift in what ‘social media’ means."
What Pandemic Video Trends Tell Marketers About Consumer Behavior
August 28 by CCW DigitalHow consumers are using videos and what they're searching for is indirectly telling marketers what they want.
What You Can Learn From Heineken’s Brilliantly Awkward Marketing Campaign
August 07 by CCW DigitalWe’re in an awkward intermediary phase of the pandemic, where consumers require health and safety priorities from brands, yet desire a sense of normalcy in everyday life. Heinken captures that relatab...