Spirit Airlines Addresses Customer Complaints
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Is the goal of customer management to all at once be everything to all customers? Or is it to consistently deliver on the specific promise a business makes to its specific customer base?
Believing the answer to be the latter, Spirit Airlines CEO Ben Baldanza declares that his organization will not radically change the practices or business philosophies for which it is best known in the wake of a story about its high level of customer complaints.
"There is one thing we won’t do &ndas...
