Amazon's Mayday Button: Why Customer Service Needs a Human Touch
Add bookmarkIt might be one feature offered by one company, but the "Mayday" button on Amazon's Kindle Fire speaks to an essential ingredient in today's customer experiences: human interaction.
On the surface, the marketplace--and life in general--seems to be moving away from personal communication. Thanks to new technologies and evolving digital channels, transactions and tasks that used to involve conversation now hinge on automation.
But as Live Person's Anurag Wadehra explains in this exclusive Customer Management IQ podcast, that marketplace shift only makes the human touch more important.
Set against the backdrop of Amazon's impressive new offering and several other case examples, this podcast reveals why an increasingly digital world of customer management must simultaneously become an increasingly human one.
LivePerson is the market leader in real-time intelligent customer engagement with over 8,500 customers who trust us to deliver increased sales conversions, higher order values and lower support costs. Visit www.liveperson.com for more.
