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Q&A with TGI Friday's CXO: Sherif Mityas

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Customer Contact Week is no longer simply about the service experience. We seek to address the strategies and tactics of the holistic experience, far and beyond the contact center alone. There is no one better to address end-to-end experience strategy than Sherif Mityas, TGI Fridays Chief Experience Officer.

Over his four years at Fridays, Sherif has transformed his role from Chief Information & Strategy Officer into Chief Experience Officer as he leverages technology and data to orchestrate all guest touch points. His role underscores the importance of a connected experience behind omnichannel service alone as well as the ownership of the end-to-end experience in the CSuite.

Customer Contact Week’s Principal Analyst & Head of Product Development, Michael DeJager, chats with Sherif about the transformation of this role as well as some tips and tricks for successful digital customer engagements.