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Stop Putting Words in Your Customers' Mouths

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Businesses all over the globe are working to create a distinctive customer experience, but many of them are missing a fundamental piece of the puzzle: they don’t really know what customers want.

Voice of the customer (VOC) programs are gaining ground as a method for knowing the customer’s mind, but some present challenges in that they must be carefully designed, customers must engage and feedback must be actionable. What if VOC could be collected in real time and allow customers to say what they want, when they want?

It is clear to businesses now that there is a direct link between customer satisfaction and loyalty. However, to reach top loyalty-driving customer satisfaction levels, you first have to know what customers want.

This whitepaper, developed from proprietary Call Center IQ research, helps you figure out what they want and how to act on it so that you can stop putting words in your customers' mouths and start driving satisfaction, loyalty and unparalleled business results.