When less is more … a case study on data quality over quantity.
More data is often less effective when it comes to consumer contactability. Many data providers tout vast quantities of consumer data as the solution to improving outbound communications; however data alone is not enough in order to reach your customers. For customer outreach to succeed, contact centers need higher quality intelligence to drive engagement across channels.
Join the Neustar team as they review a client case study on proven strategies implemented to optimize customer contactability:
• Understanding consumers’ individual phone preferences and contactability
• Predictive behavior intelligence on time of day and day of week to engage each consumer
• Best practices for coordinated omnichannel contact attempts