Vice President, Experience Design
Agenda Day 1
Sunday, July 29th, 2018
5:30 PM Closing Address: Institutionalizing Experience Design as a Core Competency: How AARP Builds, Implements and Iterates Experiences
AARP invests heavily in their experience group, broken down into four unique and focused teams: VOC, Strategy, Design, and Implementation. Celika Caldwell, leader of the AARP Experience Design team, provides insight into the organization’s well-oiled experience workflow, walking you through their current “One Box” experience initiative and how it evolved through the iterative AARP experience framework.