is the technology platform that organizations use to collect, manage, and act
on experience data, also called X-data™. The Qualtrics XM Platform™ is a system
of action, used by teams, departments, and entire organizations to manage the
four core experiences of business—customer, product, employee and brand—on one
platform. Over 10,000 enterprises worldwide, including more than 75 percent of
the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics
to consistently build products that people love, create more loyal customers,
develop a phenomenal employee culture, and build iconic brands.