Henry Kim is the Senior Director, Digital Audience Strategy at Caesars Entertainment. Proficient in promotional marketing, data mining and competitive analysis, Henry is able to leverage his marketing and mathematics background to provide a consistent, excellent experience for all Caesars customers across all steps of their customer journey.
In this speaker spotlight edition, learn how Henry and his team are leveraging personalization to create a positive relationship between customers and the Caesars Entertainment brand and what will drive the future of personalization.
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