Multichannel vs. Omnichannel: Understanding the CX World's Most Elusive Buzzwords
The information is out there. A consensus has been reached. Call Center IQ (CCIQ) settled the "multichannel" and "omnichannel" definition debate with their recent survey. Building on CCIQ’s findings, we’ve created a white paper chock-full of valuable information to help your brand understand and implement an effective customer engagement strategy when moving to an omnichannel environment.