Achieving Executive Support

Posted: 08/01/2011

Do your executives tweet? Chances are if they do, your company is actively involved in developing a cutting edge social CRM strategy. Like any emerging technology based innovation, integration and adoption can only move forward with active executive support. However, achieving executive support for your organization’s foray into social CRM is not always as simple as getting a board of directors to micro-blog. With the ever increasing variety of social networks and technologies available to consumers - and tools which can effectively enable organizations to communicate and measure what’s being said – it’s imperative that executives remain at the forefront of the social CRM evolution:

  • How to evaluate whether your executives fully understand social CRM
  • First steps to effectively educating executives on the benefits of social CRM
  • Strategies to manage executive objections and resistance towards social CRM adoption