Creating Content To Humanize Your B2B Social CRM

Posted: 07/27/2011

While many B2C brands effectively leverage social media to engage with their audiences, some B2B brands struggle to show their humanity. In the end, regardless of your B2B market focus, those reading your corporate blog are individuals after all. In this session, learn from some creative storytelling approaches and review successful B2B case studies that have employed the two of the most powerful viral elements: knowledge and entertainment. In this interactive session:

  • Learn from B2C social CRM best practice to enhance B2B
  • Establish a cutting edge B2B social CRM strategy by using: content, humor and knowledge
  • Ideas to achieve new B2B revenue streams directly from social CRM