Effectively Engaging Today's Multi-Channel Customer

Posted: 07/19/2011

Consumers want to be associated with progressive companies. As you work to engage this audience in today's digital world, how do you achieve excellence? Building a cohesive customer experience with the right channel mix can be a difficult task in any scenario, and the ever-increasing need to derive value from these customer engagements only makes the situation more challenging. In this session, we will highlight a case study that illustrates how to map call center conversations to alternative channels. Then, we’ll show you how to build a solid business case for multi-channel automation, so that you can walk away with the tools you need to put vision into action.

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