Measuring Up: Turning Voice and Verbatim into Value

Posted: 08/08/2011

Customer insight provides the most valuable way to gauge the effectiveness of your organization’s entire operation. But when we ask customers questions, their answers are most frequently influenced subjectively, by the question itself. Instead of traditional based Q&A market research, social CRM provides an effective way to monitor the customers’ independent statements and questions, which concern your business. Add value to your products and service by listening to the consumers’ real voice:

  • Learn methods to monitor and engage customers and prospects through social media
  • How to construct accurate consumer profiles and market segments through social CRM monitoring
  • Achieve new revenue streams and unlock previously unidentified consumer insight and knowledge