Social Commerce: Leveraging Social CRM for Direct Revenue

Posted: 08/01/2011

Your customers have wholeheartedly embraced social media to communicate, so why wouldn’t they use it for commerce? Social CRM is often considered a ‘non transactional’ business tool. But some of the most innovative success stories continue to include organizations which engage social commerce. And it makes sense really: If you compared each customer’s unique visit to your company website, against their daily visits to social media sites, it becomes obvious why your organization should provide transactional services through major social networks. Learn creative methods to incorporate social commerce into your social CRM strategy:

  • How to implement commercial capabilities into your organization’s social media strategy
  • Implications to consider: protecting privacy and security
  • Innovative examples of how to generate direct revenue from social media networks