The Devil’s Advocate: Is Social CRM The Be All End All?
Are the ideas underpinning ‘social’ merely just an added word to the proven procedures and principles, which constitute how organizations use traditional CRM? There is a lot of hype surrounding social CRM, but, the number of case studies which substantiate ‘real’ benefits are still too small to convince the masses that a communication revolution is nigh. The contrarian’s perspective is not supposed to discredit social media for CRM; instead, an objective analysis of the arguments for and against, will assist your organization’s assessment of how it can develop a realistic strategy for its foray into social media for CRM. In this final session, the hard earned knowledge and experience of a social media expert will help your organization develop an effective social CRM strategy, in the following key areas:
- How to avoid getting carried away with the ‘buzz’ of social
- Social CRM: why one size never fits all
- How to overcome the hype, and implement what actually matters for your business
- Finally, the importance of setting realistic expectations for your journey into social CRM