Become a Social CMO

call center week
Posted: 08/15/2013
Job:
Company: Call Center Week

CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it’s necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at: 1) leading the new brand experience, and 2) leading a new generation of cross-functional marketing organizations.

Featured in this whitepaper:

  • Three trends affecting today's marketing executives
  • Three reasons why CMOs are falling behind
  • Three ways social CMOs will empower the brand and customer experiences
  • Three ways social CMOs empower the cross-functional organization
To continue viewing this content please fill out the form below and become a CCW Digital member.
Or if you're already a CCW Digital member, sign in below to download.
Join

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

call center week
Posted: 08/15/2013
Job:
Company: Call Center Week