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Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth i

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Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth it?

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