Handling A Customer Complaint? Here Are 6 Things You Need To Do



Brian Cantor
03/04/2016

Complaint management arguably represents the most dreaded form of customer engagement, and with good reason. Complaining customers are emotional, and that emotion often manifests as unpleasantness – if not downright rudeness – during the interaction. Sadly, there is no secret sauce for making complaint resolution an enjoyable process. The interaction probably will be contentious, and locating a resolution probably will not be the easiest task in the world. There is, however,...
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