Market Access, New Term for Old Values?

John Ferguson

If it ain’t broke don’t fix it! But as Peter Drucker said; "if it isn’t broke you are not looking hard enough". Industry leaders are looking to "fix" their sales model in response to the biggest threat the industry has faced since its inception. That threat is commoditisation. On every side and in every country there is pressure to reduce prices, especially from governments who face increasing health costs from; an aging population; higher expectations and improvements in t...
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