Podcast: DBS Bank On Creating The RED Experience

It is not enough to deliver a great customer experience in a broad sense.  Your customer experience should have an identity.  It should communicate who you are -- and why you align with your customers' needs.

In its quest to solidify itself as a bank of choice for Asia, DBS Bank needed to prove that it stood for "Asian Service."

To establish that identity, DBS ultimately adopt the RED model:  respectful, easy and dependable.

In this new podcast, DBS' Raju Nair walks through that approach to the CX.

Listen below: