Podcast: Japan Airlines On Delivering The "Omotenashi" Experience
Add bookmarkWhether you are flying first class or coach, Japan Airlines wants to deliver a comfortable, enjoyable journey. It wants to make sure you are receiving an authentic experience in Japanese hospitality -- omotenashi.
Akira Mitsumasu of Japan Airlines discusses this approach in the latest CCW Digital Podcast.
He also discusses the lessons he learned from his father while growing up, as well as his emphasis on ensuring the experience his organization delivers is as meaningful as the one his brand promises.
Listen here:
Tags:
marketing
brand promise
