A New Age in Marketing With Microsoft



Blake Landau
02/23/2009

Microsoft’s Ashish Singru knows status quo marketing is no longer acceptable. Evolved brands, which are effectively forging relationships with consumers, as well as creating relevant engaging messages and unique customer experiences, are abandoning the traditional broadcast model and are now dominating the Web 2.0 terrain. Learning about individual consumer behavior and leveraging this information to create targeted campaigns is how the best marketers are making their messages resonate. In this podcast you will gain insight into how Microsoft finds the inherent advantages in traditional and digital media. Singru, the Senior Manager of Global Marketing Communications Insights & Analytics, discusses traditional and digital marketing campaigns across the range of products.

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