Employee Satisfaction’s Effect on Customer Loyalty
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Justin Schuster, vice president of enterprise products for MarketTools Inc., discusses his organization’s market research work and the effects of employee satisfaction on customer loyalty. Market Tools offers companies advice on implementing an employee satisfaction measurement process and Schuster points out important data and metrics to best understand employee loyalty. Schuster explains the strong connection between employee satisfaction and customer loyalty and the cost-reducing benefits of lowering employee turnover.
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Tags:
call center
market research
employee engagement
engagement
workforce management
people management
