The Art of the Conversation and How to Build Trust With Customers, An Interview with Brian Vellmure
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Will social CRM really be a one billion dollar market by 2011? Brian Vellmure, business strategist, CRM specialist, profit driver, problem solver and socially aware cause promoter answers this question for our listeners. Vellmure also addresses many of the other cloudy areas on what it means to live in the age of the social customer.
Vellmure is a speaker at CRM Evolution taking place August 2-4, 2010 in New York City at the Marriott Hotel. As an experienced business leader, management consultant, sales executive, writer, advisor, and speaker, Vellmure has directed dozens of companies over the past decade to increase profitability through strategic customer focused initiatives.
Vellmure offers advice, in easy to understand terms, about what it means to engage the social customer. Vellmure explains why on earth someone would write a 50 page white paper on "How to Create An Effective White Paper" and make it FREE.
This is one of the many examples provided illustrating a change in the business mindset. Today's relationship between businesses and customers. Today's relationship is now one based on mutual trust inspired by giving without any expectation from the customer.
The social business strategy starts from inside the organization.
Vellmure provides counter-intuitive and surprising tactics like why brands needs to imagine figure heads like Rupert Murdoch, Michael Bloomberg, Oprah Winfrey, Steve Forbes, and Ted Turner working for them. Yes we are serious!
Tune in for this podcast interview to get started on your social business journey.
For more information on Brian Vellmure check out CRM Evolution's Website. The event will take place August 2-4, 2010 at the Marriott Hotel in New York City. CRM Evolution is produced by Destination CRM, a media partner to Customer Management IQ.