Sign up to get full access to all our latest content, research, and network for everything customer contact.

B2C Customer Experience in the B2B Market

Add bookmark

We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

Gerald Clarke: Hello everyone and welcome to this IQPC podcast. I'm Gerald Clarke, Editor of IQPC. Today I'm joined by Jan Holm, Director of Online Business at Laerdal Medical. Jan, it's a pleasure to have you here.

Jan Holm: Thank you.

Clarke: Jan, could you introduce yourself and give us a little bit of detail about what your role involves at Laerdal Medical?

Holm: I certainly will. I joined Laerdal back in 2007 as the Corporate Marketing and Communication Director and I've been building up a strong market presence globally within our niche business, which is acute medicine care. My role has been containing multiple areas of execution. I think the, to pick a few of the top ones would be our strong brand, Laerdal. Laerdal is within our business the leading company worldwide within acute medicine and resuscitation. And maintaining and building and growing the, our brand exposures, has been incredibly important to us and build that story.

Advertisement

[inlinead]

RECOMMENDED