Experience Design 101: What Is It and Why Should You Care?

CCW Digital

What is experience design

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The concept and practice of Experience Design has been around for 20 years, but it continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design. In part 1 of our Experience Design 101 guide, you will find the answers to questions such as:

  • What is experience design?
  • Why experience design?
  • What are some strategies to start designing experiences in your organization?
  • What are some inhibitors to experience design?

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Part 2 of our Experience Design 101 guide will go over the key terms and tools in experience design.