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Consistency: The Key to Multi-Channel Customer Management

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Consistency: The Key to Multi-Channel Customer Management

How a Seamless, Interconnected, Multi-Channel Experience is the Key to Engaging Today's Customer

Even the slowest of adopters have realized that multi-channel customer management is here to stay. While most organizations have multiple channels of communication, and almost every organization aspires to true multi-channel service, very few are doing so effectively. Instead of a seamless experience, these organizations are providing a disconnected experience.

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