What Do Women Want? Paco Underhill, Author of Critically Acclaimed 'Why We Buy' Spills the Latest Research!

Paco Underhill knows what women want—and he is eager to share this information with Customer Management IQ! Underhill spoke with Blake Landau about his newest book, What Women Want, which will be released this June. The goal of the book is to help marketers, call center leaders and retailers identify the dollars left on the table as a result of an incomplete customer-strategy. What’s missing? The messages and accommodations for females!

Underhill, author of the game changing retail book Why We Buy: The Science of Shopping, explains the landscape of the post-recession economy. While there is still a glass ceiling at the top of the employment ladder, the typical 30-year-old woman in NYC is out-earning the 30-year-old man by 30 percent.

In 2010 women under age 40 women are frantically multi-tasking—they are now primary bread earners. Women are focusing on how products impact the quality of their life. Some 70 percent of adult women are working outside the home. This new reality is shifting our consumer landscape—and marketing, sales and customer service need to be informed.

In this podcast find out from Paco Underhill what you aren’t incorporating into your customer management strategy—whether it’s on the phone or in the store.