Riding the Wave of Customer Experience
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This slideshow presentation is an extraction from John Goodman's book entitled 'Strategic Customer Service.' The presentation covers important subjects and attempts to answer popular CRM topics such as why service and quality are so difficult and how to effectively implement customer service strategies. John is the Vice Chairman of TARP Worldwide, a premiere customer service agency. TARP specializes in quantifying, managing, and optimizing the customer experience.
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