5 Ways to Succeed (or Fail) When Handling Customer Complaints



Brian Cantor
05/16/2013

If your organization views customer complaints as a burden, let alone a nuisance, it is severely misguided when it comes to customer management. A customer-centric organization recognizes a complaining customer—even one with a rude, abrasive, annoying personality—as an opportunity. Complaints bring issues to the forefront, enabling the organization to actively resolve issues that could be impacting customer loyalty. The ludicrous notion of "no news is good news" forces brands i...
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