Here's How Conversational Display Ads Humanize the Buying Experience

Kindra Cooper

Conversational marketing
Today’s educated consumers are immune to the “notice me” tactics of traditional advertising; they’ll mute a video ad and open a new tab until playback is over, they purchase pop-up blockers and spam filters, and 57 percent ignore cold calls altogether. Cue the advent of conversational marketing, a one-to-one inbound marketing approach in which customers initiate interactions with brands and have their questions answered in real-time by a bot, live agent, or both. Whil...
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