Sign up to get full access to all our latest content, research, and network for everything customer contact.

Here's How Conversational Display Ads Humanize the Buying Experience

Kindra Cooper

Conversational marketing
Today’s educated consumers are immune to the “notice me” tactics of traditional advertising; they’ll mute a video ad and open a new tab until playback is over, they purchase pop-up blockers and spam filters, and 57 percent ignore cold calls altogether. Cue the advent of conversational marketing, a one-to-one inbound marketing approach in which customers initiate interactions with brands and have their questions answered in real-time by a bot, live agent, or both. Whil...
To continue reading this story get free access