Podcast: Harley Davidson On Social Media, Brand Reinvention
Yes, Harley Davidson predates the rise of social media.
But it is also a storied brand with a passionate community of customers. That reality lends itself to success in today's new, social-driven normal.
In the new CCW Digital podcast, Harley Davidson's Marc McAllister reveals how his organization seizes that opportunity. He reveals how his organization is reinventing itself -- and adapting to the new customer engagement normal -- without sacrificing the core values that made it so successful.
Listen to the podcast now!